Zeta
One of the first DSP platforms
with artificial intelligence algorythm recognized worldwide
as the best support tool in performance campaigns.
Traditional DSP's
LOOK-A-LIKE METHOD - USER REACHED: 67%
Traditional DSP’s work with a LOOK-A-LIKE method
The issue of setting an «ideal target» is that it leaves out a big part of users that may be interested in that product but are not part of the «ideal target»
Identifies approximately 67% of users
Zeta DSP
ACT-A-LIKE METHOD - USER REACHED: 97%
Zeta DSP works with an ACT-A-LIKE method
Zeta is able to identify 97% of users that are interested to that item
Zeta Artificial Intelligence studies
the behavior of users online and catches them
at the right moment, in the right place
How does it find
the right users?
ACT-A-LIKE METHOD
Bidding + Data
Study and scoring of the users’ behaviour
Research of similar users
FULL MODEL
Lower cpa and higher conversion.
A combination prospecting + retargeting for a more effective optimization.
We drive the consumers from the upper funnel down trough all the steps and eventually to conversion
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