Zeta

One of the first DSP platoforms
with artificial intelligence algorythm recognized worldwide
as the best support tool in performance campaigns.

Traditional DSP's

LOOK-A-LIKE METHOD - USER REACHED: 67%

Traditional DSP’s work with a LOOK-A-LIKE method

The issue of setting an «ideal target» is that it leaves out a big part of users that may be interested in that product but are not part of the «ideal target»

Identifies approximately 67% of users

Zeta DSP

ACT-A-LIKE METHOD - USER REACHED: 97%

Zeta DSP works with an ACT-A-LIKE method

Zeta is able to identify 97% of users that are interested to that item

Zeta Artificial Intelligence studies
the behavior of users online and catches them
at the right moment, in the right place

How does it find
the right users?

ACT-A-LIKE METHOD

Bidding + Data

Study and scoring of the users’ behaviour

Research of similar users

FULL MODEL

Lower cpa and higher conversion.

A combination prospecting + retargeting for a more effective optimization.

We drive the consumers from the upper funnel down trough all the steps and eventually to conversion

WRITE TO US, BE eikonic